Roller is a device sized 1-3 x, 8-4m in which advertising images dynamically change by a roller at certain time interval. As roller type devices are placed mainly in city centers, at intersections, on highways where the traffic is dynamic and near traffic lights, it has high impact potential due to its ability to attract more caused by its moving and dynamic nature. Roller type devices are typically illuminated from the inside and it allows effective advertising distribution and increases its efficiency.